Director; Marketing & Communication | Full Time | August 2015 - June 2018
Elements Festival
Elements is an independent event production company. Producing large scale events for over 10 years, their focus is on experiential, activities, artistry and community. The Elements Lakewood Camping Festival annually on MDW is the pinnacle of their productions alongside Halloween & NYE warehouse parties attracting over 5,000 attendees each. As a part of the full time team, I directed and led communications start-to-finish.
Marketing strategies, ticketing, social media, consumer facing, new audience acquisition.
YOY Growth: 200% web traffic, 100% social media, 30% new audience acquisitions
Recruitment of all staff for creative teams.
Employee management and scheduling during multi day events.
Promotional and vendor coordination to grow geographic reach.
Press liaison and management.
